Suitably Flip

Would I Lie To You?

[8/23: Updates, follow-up, and scuttlebutt are here.]

Apparently.

Traditional media brands like newspapers and television are far more trusted by the public than Web sites and blogs, accordign to a survey this week by British interactive marketing company Telecom Express.
 
1000 respondents were asked what percentage of the information they received fro mvarious sources was accurate, true and unbiased, according to Telecom Express.
 
The most trusted source of information in the survey was television, which scored 66 percent among respondents.
 
Information on television was seen as the most trusted, scoring a 66% accuracy mark; this was on a line with information respondents received from friends. Newspapers were ranked second, scoring 63%, while radio got a 59% score.
 
By contrast, Web sites and blogs took the lowest accuracy ratings with 36% and 24% marks respectively.

I don't know if Editor & Publisher's online edition (quoted above) qualifies as traditional media or a website, but keep them off my team.  Their aversion to spell check isn't going to do us any good in those accuracy rankings.

(I've got the screen capture for posterity's sake, on the off-chance they discover and correct the errors.)

Elsewhere:
Riehl World View suspects the pollster's motives are ulterior.

Update:
They fixed it (though not before I e-mailed them a heads up).

Comments

Would I Lie To You?

[8/23: Updates, follow-up, and scuttlebutt are here.]

Apparently.

Traditional media brands like newspapers and television are far more trusted by the public than Web sites and blogs, accordign to a survey this week by British interactive marketing company Telecom Express.
 
1000 respondents were asked what percentage of the information they received fro mvarious sources was accurate, true and unbiased, according to Telecom Express.
 
The most trusted source of information in the survey was television, which scored 66 percent among respondents.
 
Information on television was seen as the most trusted, scoring a 66% accuracy mark; this was on a line with information respondents received from friends. Newspapers were ranked second, scoring 63%, while radio got a 59% score.
 
By contrast, Web sites and blogs took the lowest accuracy ratings with 36% and 24% marks respectively.

I don't know if Editor & Publisher's online edition (quoted above) qualifies as traditional media or a website, but keep them off my team.  Their aversion to spell check isn't going to do us any good in those accuracy rankings.

(I've got the screen capture for posterity's sake, on the off-chance they discover and correct the errors.)

Elsewhere:
Riehl World View suspects the pollster's motives are ulterior.

Update:
They fixed it (though not before I e-mailed them a heads up).