Suitably Flip

Sony Shutters a Flog

Oh, this is a little pathetic.

Busted. Nailed. Snagged. As many of you have figured out (maybe our speech was a little too funky fresh???), Peter isn't a real hip-hop maven and this site was actually developed by Sony. Guess we were trying to be just a little too clever. From this point forward, we will just stick to making cool products, and use this site to give you nothing but the facts on the PSP.

Sony Computer Entertainment America

Ah, yeah...

The ruse only lasted a few weeks.  It apparently didn't take long for readers to begin to suspect something squirrelly about bloggers Charlie ("designer. artist. playa.") and Jeremy ("rocker. playa. hater.").

A Whois lookup of the blog's domain referred curious readers to a "the ZIPATONI co." in St. Louis, Missouri.  Questioned about the identity of the blog's proprietors, a self-identified Zipatoni executive soon posted a comment on the blog:

Please know that we approached the client initially with this scenario and they said "who cares if people find out? As long as it is funny, we do this stuff all of the time."

The cat being of the bag, it wasn't long before Sony added the "Busted. Nailed. Snagged." disclaimer to the site.

Naturally, Sony is playing this one off as a botched joke.

Sony Wednesday released a statement acknowledging that the blog was phony. "Sony Computer Entertainment America developed alliwantforxmasisapsp.com as a humorous site targeting those interested in getting a PSP system this holiday season," it read. "We've now added a posting that provides this clarification to consumers visiting the site."

Comments

Sony Shutters a Flog

Oh, this is a little pathetic.

Busted. Nailed. Snagged. As many of you have figured out (maybe our speech was a little too funky fresh???), Peter isn't a real hip-hop maven and this site was actually developed by Sony. Guess we were trying to be just a little too clever. From this point forward, we will just stick to making cool products, and use this site to give you nothing but the facts on the PSP.

Sony Computer Entertainment America

Ah, yeah...

The ruse only lasted a few weeks.  It apparently didn't take long for readers to begin to suspect something squirrelly about bloggers Charlie ("designer. artist. playa.") and Jeremy ("rocker. playa. hater.").

A Whois lookup of the blog's domain referred curious readers to a "the ZIPATONI co." in St. Louis, Missouri.  Questioned about the identity of the blog's proprietors, a self-identified Zipatoni executive soon posted a comment on the blog:

Please know that we approached the client initially with this scenario and they said "who cares if people find out? As long as it is funny, we do this stuff all of the time."

The cat being of the bag, it wasn't long before Sony added the "Busted. Nailed. Snagged." disclaimer to the site.

Naturally, Sony is playing this one off as a botched joke.

Sony Wednesday released a statement acknowledging that the blog was phony. "Sony Computer Entertainment America developed alliwantforxmasisapsp.com as a humorous site targeting those interested in getting a PSP system this holiday season," it read. "We've now added a posting that provides this clarification to consumers visiting the site."