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Karl Rove: How To Beat Hillary

In his first Newsweek opinion piece, former Presidential senior adviser and White House deputy chief of staff Karl Rove offers a little free advice to the presumptive Democratic nominee's opponent.  It's all worth reading, but here it is in 60 seconds.

Right now, Republicans are focusing much of their fire on Senator Clinton. Criticizing her unites the party, stirs up the unsettled feelings many swing voters have toward her and allows each candidate to say why he is best able to beat her. For now, that's enough. But when a GOP nominee emerges, he needs to remember no Republican is as well known as Hillary.
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Plan now to introduce yourself again right after winning the nomination. Don't assume everyone knows you.
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Say in authentic terms what you believe.
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Tackle issues families care about and Republicans too often shy away from. Jobs, the economy, taxes and spending will be big issues this campaign, but some issues that used to be "go to" ones for Republicans, like crime and welfare, don't have as much salience. Concerns like health care, the cost of college and social mobility will be more important.

Go after people who aren't traditional Republicans.
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Be strong on Iraq. Democrats have bet on failure. That's looking to be an increasingly bad wager, given the remarkable progress seen recently in Iraq.
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The conventional wisdom now is that Hillary Clinton will be the next president. In reality, she's eminently beatable. Her contentious history evokes unpleasant memories. She lacks her husband's political gifts and rejects much of the centrism he championed. The health-care fiasco showed her style and ideology. All of which helps explain why, for a front runner in an open race for the presidency, she has the highest negatives in history.

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Karl Rove: How To Beat Hillary

In his first Newsweek opinion piece, former Presidential senior adviser and White House deputy chief of staff Karl Rove offers a little free advice to the presumptive Democratic nominee's opponent.  It's all worth reading, but here it is in 60 seconds.

Right now, Republicans are focusing much of their fire on Senator Clinton. Criticizing her unites the party, stirs up the unsettled feelings many swing voters have toward her and allows each candidate to say why he is best able to beat her. For now, that's enough. But when a GOP nominee emerges, he needs to remember no Republican is as well known as Hillary.
...
Plan now to introduce yourself again right after winning the nomination. Don't assume everyone knows you.
...
Say in authentic terms what you believe.
...
Tackle issues families care about and Republicans too often shy away from. Jobs, the economy, taxes and spending will be big issues this campaign, but some issues that used to be "go to" ones for Republicans, like crime and welfare, don't have as much salience. Concerns like health care, the cost of college and social mobility will be more important.

Go after people who aren't traditional Republicans.
...
Be strong on Iraq. Democrats have bet on failure. That's looking to be an increasingly bad wager, given the remarkable progress seen recently in Iraq.
...
The conventional wisdom now is that Hillary Clinton will be the next president. In reality, she's eminently beatable. Her contentious history evokes unpleasant memories. She lacks her husband's political gifts and rejects much of the centrism he championed. The health-care fiasco showed her style and ideology. All of which helps explain why, for a front runner in an open race for the presidency, she has the highest negatives in history.