Suitably Flip

Pulpit Bully, Revisited

It's starting to look like the next in the series of cost-free, hour-long, prime-time infomercials might be scrubbed.

[P]rogrammers are starting to act peeved at Obama's primetime interruptions -- one a month since January -- because every speech and press conference results in a loss of ad revenue and scheduling problems.

Assuming a 30-second primetime spot runs an average of $150,000, media buyers estimate it costs the broadcast networks a combined $10 million per hour. ... "It's really cutting into them, especially with what's going on with the advertising market," said Brad Adgate, head of research for Horizon Media, a media-buying firm. "I don't think their revenue models anticipated these monthly State of the Unions."
...
The networks got Obama's request on Thursday. Both Fox and NBC said no decision had been made as of yesterday evening. Both networks also have the option of shifting it to their respective cable-news outlets, Fox News and MSNBC.

CBS and ABC news didn't respond to requests for comment by presstime.

Just throw it on YouTube.  Anyone who cares to see it will go find it.

(HT: JWF)

Previously:  Pulpit Bully

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Pulpit Bully, Revisited

It's starting to look like the next in the series of cost-free, hour-long, prime-time infomercials might be scrubbed.

[P]rogrammers are starting to act peeved at Obama's primetime interruptions -- one a month since January -- because every speech and press conference results in a loss of ad revenue and scheduling problems.

Assuming a 30-second primetime spot runs an average of $150,000, media buyers estimate it costs the broadcast networks a combined $10 million per hour. ... "It's really cutting into them, especially with what's going on with the advertising market," said Brad Adgate, head of research for Horizon Media, a media-buying firm. "I don't think their revenue models anticipated these monthly State of the Unions."
...
The networks got Obama's request on Thursday. Both Fox and NBC said no decision had been made as of yesterday evening. Both networks also have the option of shifting it to their respective cable-news outlets, Fox News and MSNBC.

CBS and ABC news didn't respond to requests for comment by presstime.

Just throw it on YouTube.  Anyone who cares to see it will go find it.

(HT: JWF)

Previously:  Pulpit Bully